In today’s digitally driven world, small businesses have an array of opportunities to promote their products and services effectively. With the right digital marketing strategies, small businesses can reach their target audience and achieve remarkable growth.

In this blog post, we will explore two of the most popular advertising platforms, Facebook and Google, and discuss various ad formats available, along with price estimations.

Facebook Advertising

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Facebook remains a powerhouse in the digital marketing realm, offering a range of advertising options to small businesses. With over 2.8 billion monthly active users, Facebook provides an extensive platform to reach potential customers. Here are some key options to consider:

Facebook Ad Formats:

  1. Text Ads: These simple and concise ads display text and a clickable link. They are an affordable option to convey your message and generate leads.
  2. Image Ads: Eye-catching visuals accompanied by compelling text can significantly enhance engagement. Image ads are versatile and can be used to promote products, services, or special offers.
  3. Video Ads: Video content is gaining popularity, and Facebook offers various video ad formats. From short, attention-grabbing clips to longer narratives, videos can create a lasting impact and drive conversions.

Facebook Ad Pricing:

The cost of Facebook advertising depends on factors such as audience targeting, ad placement, and competition. On average, businesses can expect to spend between €0.50 and €2.00 per click or €5 to €20 per 1000 impressions (CPM). However, it’s essential to consider that prices can vary based on your target audience and industry.

Google Advertising

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Google’s advertising platform, primarily through Google Ads (formerly AdWords), provides an effective way for small businesses to capture potential customers actively searching for their products or services. Here’s what you need to know:

Google Ad Formats:

  1. Text Ads: These ads appear above or below the organic search results, displaying a headline, description, and URL. Text ads are ideal for driving website traffic and generating leads.
  2. Image Ads: Displayed on various Google partner websites, image ads combine compelling visuals with concise ad copy to attract potential customers.
  3. Video Ads: Through YouTube, small businesses can create engaging video ads to capture attention and increase brand awareness. Various ad formats, such as skippable and non-skippable, allow flexibility in campaign strategies.

Google Ad Pricing:

Google Ads operates on a pay-per-click (PPC) model, where advertisers are charged only when someone clicks on their ad. The cost-per-click (CPC) can vary depending on factors like industry competitiveness and keyword demand. On average, small businesses can expect to spend around €1 to €2 per click, but prices can range from a few cents to several dollars.


Digital marketing offers small businesses tremendous opportunities to connect with their target audience effectively. Facebook and Google advertising platforms are invaluable tools that can help businesses expand their reach, increase brand visibility, and drive conversions.

By leveraging various ad formats, such as text, image, and video, small businesses can create compelling campaigns tailored to their unique marketing goals. Remember, pricing for digital advertising can fluctuate, so it’s crucial to closely monitor campaigns, optimize performance, and adjust strategies accordingly to achieve the best results.

At Keev Design Studio, located in Nerja, Costa del Sol, we offers a comprehensive range of services to elevate your business’s marketing efforts. With our strategic planning, creative design, compelling content, and expertise in digital advertising and website optimization, we can help your business thrive in today’s competitive landscape.

We deliver effective marketing campaigns tailored to your unique needs and objectives. Check our Digital Marketing page for different plans and prices.