The Most Important Web Design Trends for 2020 and beyond

Design is constantly evolving and this is especially true when it comes to Website Design. Here you have the most important web design trends for next years.

We will show you what features are expected for modern and functional website in 2020

Mobile first, the dominance of mobile users

We now have the majority of web traffic coming from the different kinds of mobile devices, which means we can no longer just ignore it. We see a focus on centered layouts, scrolling versus clicking, card layouts, sticky navigation and grid layout. Clicks or taps will not result in a new page being loaded anymore which will results in shorter loading times.

Flat Design for flat screens

Flat design, is web design stripped down to the basics to provide visitors with reliable and functional user experience. By not using an illusion of three-dimensionality, like drop shadows, gradients, and textures, it can focus purely on functionality and the interplay of colors, icons and typography.

Impactful Images and Videos

Another big trend that is somewhat of a carryover from 2015 is big imagery. Big in the sense of impact and actual size. Parallax is everywhere. You’ve probably noticed animated GIFs made a major comeback in 2014–2015.

Cinemagraphs are photographs with an element of movement, which give the refined impression that the image ‘comes to life’. Traditionally they came in the form of animated GIFs, but with HTML5 Canvas being usable more broadly, effects can be loaded much better. Expect to see an increase of photos using movement while continuing to offer the benefits of a static image.

Typography, the beauty to be different

Typography will get bolder and bigger (think: Italic, all caps, oversized fonts, and handwritten fonts). Thanks to Google Fonts we will continue to see typography support branding efforts. Use of large typography in combination with a crisp, minimalistic approach will be used to convey a clear brand message.


Minimalism is going to be an ongoing trend the coming year. We will see this being adopted by more and more eCommerce sites, product and even publication sites. Large background images, ghost buttons and flat design are all inspired by minimalism. At the core is the aim to simplify user tasks and clear away any unnecessary distractions. I want to point out here I mean more than just a purely visual design strategy. Minimalism impacts content strategy, the focus on primary user tasks and is more complex than it may seem. In order to do it well you must have a deep understanding of what is important to the user at any given moment. So know your user!

Infinite scrolling, the way out?

Infinite scroll was awesome! Now in 2019 we take it to the next level where we see more sites implementing modular scrolling, where you can scroll sections independantly. Mostly this means the screen is split in two, where one half can scroll independently from the other with vertical page orientation. This sounds more complicated than it is, so here’s an example below.

Card design + Grid system

Grid system and masonry layout have been popular for quite some time, but when you combine a masonry of featured post images with text on top you get the all new “cards” design. In general, card layout makes it easy for readers to see what your recent content is all about.

Did we miss any important trend? Let us know